Strategy

Central Trust aims to be one of the most valuable, independent financial services businesses in the UK by 2013.

We aim to take advantage of our core strengths and deliver year-on-year double-digit profitable growth.

We own a set of independent, stand-alone, Strategic Business Units (SBUs), which are encouraged to “think like owners”. Each SBU has a governing objective of “Maximising Intrinsic Value” – this is achieved by the Group Centre imposing stringent capital allocation and strategy development standards.

Each SBU must have a distinctive business model and stretching financial plan underpinned by an unwavering commitment to “Treating Customers Fairly”. We are able to deliver this promise by combining entrepreneurial flair with corporate discipline.

Our goal is to create a portfolio of businesses providing a broad range of specialty lending, insurance and broking products that, when combined, provide a complete service for non-traditional borrowers.

We will deliver:

• Shareholder return consistent with the associated risks of the business
• An exceptional working environment
• Most importantly, unrivalled customer service.

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